Mucinex Sickwear

2020

Barbarian

Timeline 10 Weeks

Role Branding, UX Design, Visual Design, Prototyping, and User Testing

Overview

The Art & Science of Feeling Better.

"Mucinex wanted to extend their influence from healthcare into self-care. Barbarian recognized that Gen Z leaned on wellness over medicine while valuing direct-to-consumer speed and convenience.

Together, we created Sickwear – a capsule collection designed so that every feature helps you feel better during the cold & flu season."

– Mucinex case study statement, Barbarian

What I did

Collaborated with the team to define a user journey across multiple social media platforms, campaign dot com, and a purchase.

Built a campaign site architecture and wireframes to delivering an intuitive fashion e-commerce experience

Collaborated with the team to create a campaign brand identity

Created Sickwear key feature icons

Site visual design

Rapid prototyping

Design QA in close collaboration with a development team

Result

500%

Increase in sales of Mucinex

24hrs

to sell out the sickwear collection

91M

Media impressions

#1

Category-first shoppable fashion show WITH livestream, chat and sales.

13k

People watched the livestream

25+

Award wins and media appearances to date, including FastCo’s World Changing Ideas award

A full case study is available upon a request

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